The Project
Olevia recently signed with ESPN as a major advertising partner, and thus the need for a strong-response online campaign. Dotfusion was asked to manage the electronic transition from ESPN.com to a conversion site, in which channel partner and product links were measured for ROI and sales increases.
We were also asked to conceptualize, art-direct and deliver banners with a microsite, plus provide the necessary analytics to ensure the campaign was generating the necessary response. |
The Strategy
Since this was more than just a collection of identity systems, the project needed to adopt a brand new creative sensibility that satisfied three distinct marketing entities: Olevia, ESPN and Target.com.
Our own target was to drive click-thru traffic via ESPN banner ads. A unique layout captured the attention of males 26 - 40, and their site visits and purchases were measured on a weekly basis. |
