The Project
We don’t pussyfoot around. When national fashion retailer Town Shoes asked Dotfusion to be its online marketing partner, we said yes and hit the ground running.
Our full-service solutions for them included list growth, email calls to action, plus advanced online strategy, tactics and production. Dotfusion turned a previously bland electronic brand statement into a moving experience for shoe-aholics and foot fashion followers everywhere. |
The Strategy
Based on step-by-step evolutionary web tactics, Dotfusion revamped the Town Shoes site to broaden its online marketing reach, increase performance and deliver quantifiable results. Monthly and quarterly planning reports and new action items - all managed by the Dotfusion team - have helped make this web destination a dynamic, interactive marketing asset.
Each tactical advance was carefully planned out with the aid of enhanced analytic measurements. These tools continue to aid us in testing and tweaking the site on a steady basis.
Dotfusion also ensured that the site was user-friendly to Town Shoes’s non-technical staff. Easy-to-understand systems allow them to keep it regularly updated with fresh product content. Along with the future development of an online gift card purchasing program, this has led to a very healthy increase in sales. |
