The Project
Dotfusion provides strategic services to manage Nestle's charity website devoted to attracting applications for award-worthy teen volunteers.
Of course to make this, like, totally happen, we provided strategy to increase the site’s overall visibility with its target group, build in high levels of awareness for the project’s awards and rewards system, and ensure strong prompts for participation. |
The Approach
Specifically responsible for the ongoing work of improving the site’s online channel performance, Dotfusion employs banner advertising, PPC campaigns, and strategic integration with traditional marketing programs to amplify online referrals, drive in web traffic and, ultimately, generate measurable increases in completed award applications.
Dotfusion provides Nestlé with monthly performance and progress consultation reports designed to further the site goals of target group awareness and action. Quarterly meetings provide a higher level view of the project’s general strategy and assure that ground-level planning is synchronized with Nestlé’s corporate vision. |
