The Project
Dotfusion's client First Canadian Place is a Maxi Award winning mixed use property located in the financial district, downtown Toronto. Serving the 10,000 tenants of the office tower, local condo dwellers and other downtown workers, the goals of this project were to promote and raise money for Beast Cancer awareness.
The auction items were donated by the large mix of retail merchants residing within FCP. The auction was promoted both on and offline. |
The Approach
Working closely with the marketing team we integrated the creative of the campaign into the auction while developing the item matrix and setting up unique auction parameters.
Domains were managed and banner advertising drivers were scheduled for flight to promote the project. In addition to the public experience, a full suite of reporting tools were integrated both to facilitate auction management but also to measure the behavior of site visitors to track the advertising conversion.
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