The Project
Vivitar is a global brand that is undergoing a revitalization. Once a household name with regards to film and cameras, the brand is now owned by Syntax Brillian Corporation. With a renewed commitment to delivering more then just top quality digital cameras and accessories, Dotfusion has been tasked to deliver the global online strategy and brand experience. The present site is a placeholder that was intended to deliver a branded experience for the 2007 Consumer Electronics Show (CES). Version 2 will be delivered after the finalization of the global online strategy. |
The Approach
With CES 2007 fast approaching, Dotfusion worked closely with the Vivitar marketing team to develop a website that would deliver the spirit of the brand, provide up-to-date product information, as well as an increase to the efficiencies for global service and support.
The development pace was at high tempo and followed our standard approach in which creative is applied to an information architecture system that accounts for best practice, usability and scalability.
|
