The Project
Graff Retail, a leading North American sales training company, knew its brand and website desperately needed an upgrade as it headed into a new developmental business phase.
The Approach
The corporation’s new look had to be as sleek and sophisticated as the service it provides. So Dotfusion engineered a commensurate logo and site, employing clean, crisp design lines and upscale content placement. Graff Retail’s website now offers easy navigation, a captivating intro flash video and interactive flash photo gallery, plus a state-of-the-art polling feature.
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The Applause
Dotfusion’s fresh brand I.D. proved a hit with client and consumers alike. And the new Web 2.0 site not only accurately reflects the spirit and energy of Graff Retail, it also embodies the company’s slogan of “Driving Retail Performance.” This sales consultation firm now boasts a polished, professional platform that properly displays its expertise, designed to move it smoothly along the road ahead.
When it came time for our website “facelift,” the best fit for us was Dotfusion. Graffretail.com actually got much more than a facelift; it was a complete brand makeover!
Working with the team at Dotfusion was a fantastic experience! The project was daunting and the deadlines were tight. The Dotfusion group had a wonderful way of leading us through it all. Of course they know how to build a site and they certainly offer a team full of creative and strategic thinkers. But, the most impressive thing about Dotfusion was how they took the time to learn our business and became a part of our team.
Since the launch we can’t go a day without a glowing compliment from our clients and colleagues. Some have been quoted as saying “you have the best looking site I have ever seen!” We think it’s pretty cool and we are quite proud of our new look.
Thanks Dotfusion…looking forward to Phase Two!
The Team at Graff Retail
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