The Project
The Shoe Company’s old electronic system was letting them down. Badly. Non-integrated, unreliable, and lacking the dynamic merchandising features necessary to build a kickin’ online customer base, it was time to give it the boot. |
The Approach
Dotfusion rebuilt The Shoe Company’s email system from the ground up, to deliver best-results performance. We next turned our sights on its site. Integrating an advanced Web 2.0 merchandising platform, we added search-and-sort features, capabilities for Ajax 1 page checkout, and search engine optimized the e-commerce pages as well as cross-sell and up-sell features, thus providing our client with a state-of-the-art website designed to boost sales and give them a distinct edge over the competition.
The Applause
By building a proprietary SKU generation tool, we were able to add automated processes and save our client over 80% of SKU data entry time costs. As an added bonus, same-month sales have measurably increased compared to the old system. The Shoe Company’s revamped site is now a top-of-the-line, best-in-class e-commerce platform. Now that’s a step in the right direction!
Dotfusion is an all around web marketing solution for our company; from e-mail campaigns to complete e-commerce site redesigns, this is a one-stop shopping for any web marketer.
The Shoe Company
Web Marketing Manager
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